Welcome to Anusaya Fresh,India
Anusaya Fresh India Pvt. Ltd. is a renowned name in the imports and exports of high quality fresh fruits, frozen foods, vegetables and flowers in India. The company has built its reputation in the domestic and international market by adhering to international standards in each of the above mentioned product categories. By providing efficient & timely deliveries to its clients, the client list of Anusaya Fresh has increased by leaps and bounds. The client base encompasses wholesalers, retailers, 5-star properties, super markets and institutional players. Large format stores like Big Bazar and Reliance Fresh as well as premium super markets like Godrej Nature’s Basket, Foodhall, Hypercity are the equally important customer category for Anusaya Fresh in India.
The company got registered as a private limited company in India in the year 2009. Prior to which the company was operating under two different names for close to 65 years. The journey began as a proprietorship entity under the name ‘M/s. Anusaya Shinde’ and later in 1973 the company name changed to ‘VRS Fruits’. Mr Dinesh Shinde’ CEO & Director of the company has strived to make Anusaya Fresh a respected and reliable name in the domestic and international market. He is backed by the legacy of his family, hands-on experience and dedicated team of professionals working round the clock to ensure client satisfaction.
Anusaya Fresh has its Head office in APMC market, Navi Mumbai, India. The HO is also supported by a cold storage and packaging facility. The Indian operations extend in Delhi and Bangalore where the company has office, cold storage and pack house. It has representative staff in Chennai and Kolkata but the company caters to the clients in others cities of India very comfortably due to a robust logistics network. Anusaya Fresh is also present in the USA, Thailand, Middle-East and Europe.
The procurement of the fresh vegetable & fruits in India is done through contract farming as well as through wholesalers. The in-house team of experts as and professionals are employed to train and supervise the contract farms and to keep a meticulous check throughout the crop cycle. Simultaneously strict quality inspection is carried out on the procurement from wholesalers to ensure the approved quality standards set by Anusaya Fresh. The Indian exports are directed towards the Middle East countries and south-east Asian countries. The imports are done from USA, Thailand, Europe, New Zealand, Australia, South Africa and China. Frozen Fruits are imported from American and European Countries.
The imports and exports of fruits, vegetables & flowers are carried out of the sea and air ports of Mumbai, Chennai and Kolkata ports of India. The company has tied up with the best in the business when it comes to logistics management (Sea, Air and Road). Customized packaging is done for retailers and super markets accounting their special needs. For transport between cities or countries, freight-efficient packaging is done to ensure that the client receives fresh and impeccable produce.
The company is actively doing trade and media promotions of Avocados in India in association with Avanza New Zealand. The promotion activities cover free sampling and tasting sessions for customers of super markets and trade promotions like mechanizing activities for the counter staff in the super markets and retail outlets. In association with US Blue Berry Council, Anusuya Fresh is also pushing the blue berry category through promotions in India.
FlowersExotic flowers like orchids, Mokara and other premium varietals contribute to a major part of the imports from the Thai subsidiary of the company. The company owned pack house and cold storage in Thailand ensures fresh produce hitting the Indian ports. Royal and HNI marriages and five star hotels are the major consumers of the exotic flower imports. The company also has an exclusive trading office and a cold storage in the Dadar Flower Market for its flower trade and distribution throughout the country.
Frozen FruitsThe frozen fruits are imported from American and European countries. Most of these fruits are of exotic variety and are in great demand in the five star hotels, super markets, food manufacturing companies like juice / fruit pulp makers, cake making companies, ice cream companies and other institutional buyers. Temperature control refer containers ensure the freshness of the fruits during their journey between countries and cities. Special freight-efficient packaging helps in longevity of the shelf life of the frozen fruits as well as impact merchandizing. A well organized and efficient logistic network and a dedicated operations team confirms to the quality standards and timelines expected by our clients.
From the farmland
We never compromise in serving our clients, Suppliers, Vendor or Anyone who are associated with us
Anusaya Fresh has had a strong and loyal clientele from its dawning. Being a name to reckon with, in terms of quality and consistency, we at Anusaya Fresh have always strived for absolute customer satisfaction. Our clients are primarily the cream of the hotel industry - the five star chains, airline catering and major hypermarkets.
Each of the below mentioned names have carved a niche for themselves in the Hospitality Industry. Our association with them adds yet another feather to our cap.
Our journey so far....
Our Humble Beginnings
The history of our business dates back to 1950's where the trading of fruits and vegetables was done on a sole trading basis. It was Mrs. Anusaya Shinde who initiated the idea of business trade using conventional mode of business operations by setting up a local fruits and vegetable store.
A Business is Born
This idea culminated into a business setup with joint efforts from family members who contributed in setting up a business unit marketed as VRS Fruit vendors - Wholesalers and Suppliers to a selected set of hotels ever since 1980.
New Millennium 2000
Transition to Full Service
The new millennium 2000, witnessed a rapid influx of migrants, thereby an increase in demand of international fruits and vegetable. With growing number of international visitors and popularity of health and wellness, the local fruit business required a push by venturing into imported fruits and vegetables. To match up and cater to needs of 5-star hotels, it was imperative regular supplies of imported fresh produce were made available.
Founded in 2008-09
Anusaya fresh India Pvt Ltd
It was in the year 2009, which marked the launch of Anusaya Fresh India Pvt. Ltd which in its short existence has reached all major cities in India such as Delhi, Mumbai, Pune, Bangalore, Hyderabad, Chennai for supplies of super-exotic fresh produce variants.
Anusaya fresh Thailand Co. Ltd
To extend our presence in other part of the globe we launched Anusaya Fresh Thalinad Co. Ltd. With the presence of Thailand unit, we expanded our export and import business across south Asia.
While in India, small cities like Mysore, Kochi, Goa and Coimbatore were being explored and supplies were reaching to small town cities enabling retailers, caterers and hotels to offer exclusive variety to their customers with never seen before items.
Anusaya fresh Fruits & Vegetables LLC
With the growing popularity of super-exotic fresh fruits and imported vegetables in Asian and Middle-East markets, it was time to go global and present some of south-east Asia's finest fresh produce across to Middle-East like Dubai which marked the launch of Anusaya Fresh Fruits & Vegetables LLC in the year 2013.
Anusaya fresh USA LLC
In the year 2014, we crossed the seven seas to establish Anusaya Fresh USA LLC having two significant presences. The primary module aims to procure fruits & vegetables from local farmers and vendors to export these to other countries after undertaking a process of cleaning, processing and passing a series of quality inspections by in-house Quality control teams. While its second business module encompasses using the produce from its own organic farms in Papel Ville, Mississippi which are 100% USDA certified and approved. These are primarily fresh produce grown in these organic farms to sell domestically within the US markets.
A constant Growth
Looking ahead since 2014
Anusaya Fresh India Pvt. Ltd. was appointed first and foremost distributor in September 2014, for Imported Avacado "Hass" variety grown by AVANZA�.
These Avacado's are grown in ideal growing conditions using world-class orchard management and quality control systems. Anusaya Fresh India Pvt. Ltd. jointly worked with New Zealand Council to bring AvoGreen�, premium quality Avocados available for its consumption in Indian markets.
New Varieties & Collaborations
We had opportunity to work with US Highbush Blueberry Council to bring fresh & frozen blueberries to introduce them to our Indian markets last year in 2014.
In the year 2014, with the presence of Anusaya Fresh Fruits & Vegetables LLC in Dubai and growing demands of retailers such as Curryfour, Union Supermarket, BARAKAT Quality Plus, Kibsons, etc. for Thai & Indian fresh produce, we initiated our export operations to United Arab Emirates. Export quality fruit items such as Pomegranates, Grapes, Papaya, Pineapple, Banana, Chillies, etc. are a regular from India & Dragon Fruit, Thai Guava, Mangosteen, Rambutan etc. from Thailand to help reach and cater to demands of customers in Dubai and neighbouring cities across the UAE
In addition to the established units, Anusaya Group of Companies has successfully centralized the procurement process in Thailand. It further aims to source directly from farms for all major exotic fruit & vegetables range. With contract farms in Ratchaburi, Samut Sakorn and Kanchanauri areas in Thailand where it grows exotic flowers as per international quality standards which are are plucked from the farms; sprinkled with water to keep them fresh and prevent them from drying. . Skilled hands sort and grade these flowers, which are then fitted with tubes at the end of the stem and packed in plastic bags for international shipment. The company has a tie-up with a local packaging company which provides international quality packing. The flowers are air freighted to other countries by reputed and select airlines like Thai Airways, Emirates etc� due to their robust logistics, accuracy and operational efficiency.
2015 a New Aproach
Late 2014 - mid 2015 observed frequent visit to USA to bring the Blueberry Farm Fresh berries. The 1st quarter of 2015 was aimed at bridging the gap of such high demands of Blueberries by coordinating supplies from suppliers in US & Canada making it imperative to visit US & Canada.
The intention was to meet different growers in the Mississippi-Louisiana & visit their farms to recognize the potential of U.S. fresh & frozen blueberry and identify possibilities of increasing product sales in this segment into the Indian markets. Moreover, with high demands of Apples & a few stone fruits such as Peach, Nectarines, Apricots in Asian and South-East Asian market, trip to Washington State to visit Apple growers helped in exploring further business opportunities and plan ahead for the New Year 2015
Its Not The End
Company CEO & Founder, Mr. Dinesh Shinde states, "We are happy to see the results of our promotional activity in late 2014-15 and have successfully reached the classes. However, I am yet to reach the masses.
With over 4 tonnes of Blueberries imported soon after his visit to US, he quoted, "I believe the orientation and business visit in Jan-Feb to the U.S. was highly beneficial not just to educate myself and take this learning further but also helped me promote consumption of U.S. berries on an even bigger scale, reached the masses too"
Navi Mumbai Office
- B2/2 CFB, A.P.M.C fruit Market, Vashi Navi Mumbai 400705
52 - Basement Transport Center, New Sabzi Mandi, Azadpur, New Delhi-110 033.
A block 28/30 Safal Market, 99 Khajisonennahalli, Whiteeld Hoskote Highway, Bangalore 560067 Kanataka.